Taxi Top Advertising is the latest trend in urban areas and major cities like Los Angeles, Chicago, Boston, New York City and similar other chief market areas. These advertisements are also an effective way of attracting consumers. They not only gravitate in the busiest zones but also come with low CPM.
Now, there are several reasons for including Taxi Top Advertising in an integrated marketing planning of a business. What are they? Have a quick glimpse right here…
Effectiveness of Taxi Top Advertising in Business Marketing:
- Eye-Level View
One of the greatest benefits of taxi top advertisements is that they not only draw the attention of the border but also attract the eyes of passersby and commuters. These advertisements placed on taxi tops are exactly at the level of one’s eyesight. Due to this consumers and commuters can constantly view them. As a result of this eye-level view, taxi top advertisements are highly effective, even in crowded cities.
- Low CPM
CPM is ‘Cost per Thousand Impression”. Taxi top advertising has low CPM because it is quite inexpensive in relation to the number of people viewing it. Taxis keep on travelling from place to place and since they are always on the move, they attract a huge audiences. For instance, taxis usually travel in shopping complexes, airports and in cities with high population. People, in such locations, generally show purchasing behavior as a response to ads they see.
- Reach out Large Demographics
Consumers in every demographic can view taxi top advertisements. This gives equal opportunities to consumers from different socio-economic and geographic locations to view an advertisement. Taxis are a common transport in shopping cities or crowded places and hence, they can effectively lead consumers to purchase any specific product.
- 24/7 Advertising
Taxis travel round the clock everyday to different parts of the nation. As a result, its advertising gets huge exposure to consumers at all hours in a day.
- Superb Branding
Experts say that consumers can recall advertisers and products they see on taxi top advertising since it is repeatedly exposed to them. This leads to greater consumer recognition and more purchasing behavior. Therefore, taxi top advertisements are a great way of branding.
Now, all these show why taxi top advertisements have gained so much popularity as a part of the marketing plan in the business world. Businesses can reach a diverse range of consumers at a very low cost. This helps them to promote their brand name in the easiest and cheap way.
Consult with the best DOOH Advertising agency in Kolkata.