Technological evolution has embarked on new pathways to reach consumers. Advertisers are constantly seeking for creative ways to draw the attention of the customers. They wish to meet their consumers wherever they move, even when they are travelling. While conventional mediums involving Television, radio, billboards and modern ones that basically revolves around digital marketing, one medium which is proving competent, reasonable and easy is advertising on transports.
With transport media, one can drape a cab, taxi, bus or anything else that travels to communicate a message and function as a marketing platform. Promotions do not have to be stagnant and nowadays consumers invest almost 3 hours travelling daily. While a fixed billboard generally draws a few seconds of attention, a travelling cab allows the consumer to follow the message even while they are travelling. If one is attempting to find innovative procedures to promote his or her business, he or she can opt for moving advertising tactics and use cabs or taxis for marketing.
For the one who is considering employing cab advertisement, the organization that he or she selects should have an innovative team that assists him or her in designing the advertisement. The organization must be able to lead him or her on the fixation of the logo and how the messages should be shaped. It must be the single-window solution that traverses across customer evaluation, outlining, budgeting, designing, implementation and then scanning.
People living in busy society where cab advertising co-operate them in the following manner:
- Communicate with a huge consumer
- Every month 550 cabs advertising can provide much more influence in comparison to one immobile Billboard for one month.
- Bring about the affirmative reaction.
- Generate a buzz and accelerate consciousness
- Neglect limitations and prompt a cost-effective market
- Furnish far-reaching scope within an estimated budget.
The ordination of a campaign takes almost a week and consequently taking it down takes almost one week again. Also, if one takes a felicity of 7-12 rides per day for a cab, then a car is continuously travelling. Dirt, rain, storm and sun make handling the innovative cover on the cab a challenge.
A brand can opt for cab advertisement during a setup point or even if it is a well-established firm. There is no definite growth phase which can be contemplated perfect for this mode of advertisement and is actually quite adaptable in norms of who and at what phase of business it can be applied for. Both Big and small firms can choose it as this is the most economical medium with wider reach and rapport.
Small firms obtain maximal prevalence and visibility and minimum ROI. As far as cost is concerned, a cab would charge almost Rs 5500 to Rs 10000 every month and the rate differs relying on what and how the customer wishes to communicate.
Cab advertising consumption is mainly available in top metro cities and thus the convenient accessibility is also applicable in these cities.